Senior Market Salee®

Conquering the Challenges of Selling Long-Term Care Insurance


Selling long-term care insurance (LTCI) can seem like an uphill climb with all of its challenges today. But in this white paper, we’ll help you see why it’s a challenge worth conquering and how to overcome the common obstacles.



To get the FREE white paper, simply fill out the form below. You’ll also receive the SMS e-newsletter to keep you on top of the latest products, sales approaches, webinars, white papers and timely offers exclusive to SMS agents.





Is long-term care insurance more difficult to sell today?
It doesn't have to be. Watch this short video by author Skip Liddell to learn more.


In this white paper, you’ll learn:

  • Why you should discuss extended-care issues with your clients
  • Acute care versus chronic care or extended care
  • Funding options for extended care
  • Underwriting “not-so-impossibilities”
  • The truth about “carrier exits”
  • How not to alienate your client when asking about long-term care
  • And more…download your copy today!

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