May 18, 2016

Group Markets
New Blue Directions^SM Sales Tools Available

Do you have clients who are looking for assistance in any of these areas?

• Controlling costs
• Streamlining benefits administration tasks
• Meeting Affordable Care Act reporting requirements
• Maintaining an engaged workforce

If so, Blue Directions may be the solution you have been searching for. Blue Directions reduces clients’ administrative workload through:

• Enrollment support via a self-service enrollment website and call center for employees
• A benefits administration system that can integrate with existing systems, carriers and vendors

It also empowers employees to make smarter, more cost-effective health care decisions by giving them access to:

• Online and telephonic decision support tools to help them choose from up to five health plans and other specialty benefits during enrollment*
• Wellness and transparency tools such as Blue Care Connection^® with Personal Health Clinicians and Benefits Value Advisor

New Blue Directions Materials
A Prospect Checklist was recently created to help you identify clients who may benefit from a switch to Blue Directions.

We have also developed a suite of materials that you can share with clients, including:

• Employer flier – a one-page overview of what Blue Directions can offer clients
• Website – details the benefit administration system and employee enrollment experience

Value of Blue Directions
Since Blue Directions launched in 2013, over 40 clients have adopted this benefits administration solution. This past quarter alone, 15 clients have been implemented.

The value of Blue Direction’s decision support tools and diversified benefit offerings was recently recognized in an internal study of one of our national clients. In its first year with Blue Directions, 33 percent of the employees purchased less expensive coverage, contributing to a 10 percent reduction in their paid claims costs.**

Contact Trina Marshall if you have a client that might be interested in Blue Directions.

*Offerings include products from Blue Cross and Blue Shield of Texas, as well as from other independent or separate companies.

**Client specific performance is not a guarantee of future expected savings.