Blue Cross and Blue Shield of Illinois

 

August 16, 2013

Fitness Program Promotion Planned for September

Starting in September, the Fitness Program will run a promotional campaign for both current and new members. Current members of the Fitness Program can refer a friend from Sept. 1 to Sept. 30.* Qualifying new members of the Fitness Program will receive a waived enrollment fee (value of $25). The referring member receives a free month of membership** (value of $25).

The Fitness Program offers flexibility, convenience and ease for just one low monthly fee. Members gain unlimited access to a nationwide network of more than 8,000 participating fitness centers. The Fitness Program recently added Fitness 19 to its network. Fitness 19 is known for its family-friendly fitness centers and offers facilities across the country. Fitness Program members will have access to facilities in 24 states. To find the nearest club, members can log in to the Fitness Program page in Blue Access for MembersSM (BAM) and use the search tool.

If you would like to promote the September campaign to your employees, please contact your broker or Blue Cross and Blue Shield of Illinois (BCBSIL) account executive. Special communication materials, including an email template and marketing flier, are available. The campaign mentioned in these materials expires on Sept. 30. After that date, please contact your broker or account executive for general promotional materials for the Fitness Program.

BCBSIL members will be notified of the Fitness Program campaign in the September issue of LifeTimes.

New members must enroll online on BAM or by calling 888-762-BLUE (2583) Monday through Friday, between 8 a.m. and 9 p.m. in any continental U.S. time zone. To receive the waived enrollment fee, they also must provide the full name and membership ID number of a current Fitness Program member. For questions, members can call Customer Service at 888-762-BLUE (2583).

The Fitness Program also features:

  • Online enrollment and tracking of visits
  • Automatic monthly payment withdrawal
  • No long-term contract required. Pay only $25 per member per month.
  • Access to discounts through a nationwide Complementary and Alternative Medicine (CAM) network of 40,000 health and well-being providers such as massage therapists, personal trainers and nutrition counselors
  • Up to 500 Life Points per week for regular visits. Members earn a bonus 2,500 Life Points for joining the Fitness Program. Redeem points for apparel, books, electronics, health and personal care items, music and sporting goods.

* After Sept. 30, 2013, the regular enrollment fee of $25 will apply to all new memberships. New members will only receive the waived $25 enrollment fee if they have a qualifying name and ID number of a current Fitness Program member. Limit of one referral per current Fitness Program member. Members must be 18 or older to join the Fitness Program.

** Current members of the Fitness Program will receive one free month (value of $25) during the next billing cycle. Limit of one referral per current Fitness Program member.

 
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A Division of Health Care Service Corporation, a Mutual Legal Reserve Company,
an Independent Licensee of the Blue Cross and Blue Shield Association.